Social sustainable development green brand value in education impact strategic alliance investment decision evaluation

The green brand is a consumer experience. Educational hospitality attaches importance to brands, and consumers’ preference for brands has become the current business practice of environmental protection sustainable development. Strategic alliances drive competitiveness exert multiplier effects. Commodity diversification an important key factor in enhancing This study uses real options approach construct dynamic strategy model, which explains optimal occupancy pricing threshold value investment on different influence variables evaluates difference between with restaurants providers that create their own specialty restaurants. provides corresponding strategies development larger market share feasibility results show lower will gain higher returns. However, if economy booming, it more advantageous adopt innovative It recommended managers consider developing catering services quality when faces strong competition. choice form alliance restaurant or its enhance popularity attract customers. contribute hospitality. analysis provide reference make appropriate decisions management at time.